UFC BJJ • Hayabusa Europe

Hayabusa × UFC BJJ

A new era for Jiu-Jitsu. A historic partnership between the UFC and Hayabusa—engineered for grapplers at the highest level.

Official Apparel

What Is UFC BJJ?

The UFC is launching its first-ever Jiu-Jitsu league—a global stage dedicated to showcasing the art of grappling. As the official outfitters, Hayabusa is proud to help shape the future of the Jiu-Jitsu world.

The new league will spotlight top-tier Jiu-Jitsu talent and elevate the sport for fans and practitioners worldwide.

One of the fastest growing combat sports in the world, BJJ is followed by over 250 million practitioners and fans worldwide. UFC and Hayabusa are proud to partner to elevate the visibility of this popular discipline.

Why Hayabusa Is the Official Partner of UFC BJJ

Hayabusa has been synonymous with high-performance Jiu-Jitsu for over a decade. Our journey began with a simple question: What does a grappler truly need to perform at their peak? The answers have driven every product innovation, fabric selection, and stitch we’ve ever made.

We’re trusted by world-class athletes, coaches, and hobbyists because we focus on what matters—fit, durability, and performance under pressure. From our lightweight Jiu-Jitsu gis built for comfort and flexibility to our compression rash guards that wick sweat and reduce mat burn, every piece of Hayabusa BJJ gear is purpose-built.

And now, as the official partner of UFC BJJ, that legacy enters a new arena. Our role is more than just outfitting competitors—we're helping set the new global standard for Jiu-Jitsu apparel and performance wear.

Real athletes. Real stories. Real Jiu-Jitsu.

UFC BJJ will showcase the world’s most elite grapplers—and Hayabusa will be right there with them. Our gear is trusted by athletes who live the grind: competitors, coaches, and champions who push the art forward every time they step on the mat.

Whether you're rolling in your first class or competing at the world level, our athletes wear Hayabusa for the same reason: performance that never quits.

How Jiu-Jitsu Evolved

And Why UFC BJJ Is Its Next Evolution

Brazilian Jiu-Jitsu (BJJ) traces its roots to early 20th-century Brazil, where it emerged as a powerful adaptation of traditional Japanese jujutsu. It was the Gracie family, among others, who transformed the art into a refined and devastatingly effective ground-based martial art.

What set Jiu-Jitsu apart was its accessibility: you didn’t need size or strength to win—you needed strategy, technique, and timing. Over time, BJJ spread beyond Brazil, gaining worldwide attention through Vale Tudo, Pride, and of course, the UFC. When Royce Gracie won the inaugural UFC event using Jiu-Jitsu, the martial arts world changed forever.

Since then, BJJ has grown into a global sport with millions of practitioners, world-class competitions, and a culture built around discipline, humility, and continuous growth.

Now, the UFC—the most powerful brand in combat sports—is giving BJJ its own professional platform. UFC BJJ is more than a competition—it’s recognition that Jiu-Jitsu deserves its own spotlight. And Hayabusa is proud to be the official gear partner helping bring that vision to life.

This league is the next chapter in a century-long story. One that honors tradition while embracing evolution.

UFC BJJ Is Coming. Be Ready.

We’re just getting started. Join us as we elevate Jiu-Jitsu together—one roll, one submission, one match at a time.